Writing is a fraction of what makes a book succeed. A writer needs to also take care of marketing and other business concerns. Understanding Amazon's ratings is part of marketing a book.

For the past several days, my debut picture book The Donkey’s Song has been at the top of one of Amazon’s Best Seller Lists. I have wanted to post something about Amazon’s ratings for a while, and I decided that this might be a good time to tell you what I know about this Amazon…