People with Messages Have Been Taking the Stage or a Platform for Hundreds of Years
Social Media is the Way that People’s Message Are Made Public in the 21st Century
Social Media is the Way that 21st Century Writers Build a Platform
I am an older gal and until recently, I did not know what people meant when they were saying that all businesses–including writers and artists–need a platform to survive in the 21st Century. I have learned what that means, and I thought that you might be interested in what I have learned.
Very simply, a social media platform is the stage from which people, businesses, and ideas can be discovered on the Internet. It is a marketing tool.
“Traditional publishers are leaving more and more of the responsibility for marketing books to the aurthors themselves.” – Joel Friedlander
Nina Amir adds that blogging a book is a way for an author to build his platform. In other words, blogging is a way to become recognized as an authority in the book business; and it is a way to become noticed by agents and publishers. [I would add that blogging a book is a way to collect, organize, and begin to collate the material needed for that book, too.]
The Publishing Industry Has Changed in the 21st Century
“You have to become your own public relations representative and promotion and marketing director. You have to start your own publishing company….
“Nowadays, blogs constitute one of the best ways to build the coveted author’s platform. A blog read by thousands of people each month goes a long way toward impressing upon a publisher that you are a good publishing partner with a marketable idea. It also proves that you will be able to sell your independently published book.
“Many publishers now expect aspiring authors to have blogs and to blog often because this tool is so effective for creating successful books.” Nina Amir, How to Blog a Book, pgs. 4-5
Joel Friedlander outlines reasons that writers should blog in the 21st Century.
“…blogging and book publishing–have changed!…
Where bloggers in earlier days were oftend treated the the illegitimate offspring of ‘real’ media, the attractions of blogging remain strong….
“But blogging continued to morph into new forms, incorporating multimedia, penetrating other social media platforms, and claiming a seat at the table. It’s common to see bloggers sitting on panels on broadcast news, and they are quoted everywhere.
“Blogs, in fact, are now the most trusted source of information for many consumers….
“…book publishing has continued to evolve toward a future of which no one is quite certain….
“…no group of people is better situated than bloggers RIGHT NOW to take advantage of the historic movement to digital books and the exploding populatoin of self-publising.
“Soon, Internet marketing, an activity most bloggers learn about if they survive the first few years online, started to wake up to book publishing, too. Especially the speed and ease of digital publishing.
“And slowly, bloggers started using the content they had developed to publish real honest-to-goodness books, not just PDFs formatted to look good on screen…. Joel Friedlander | January 2015 | Foreword to How to Blog a Book by Nina Amir
According to the information that I found Here, Facebook is still considered to be the best Social Media resource for building a platform.
According to the previous report, 21st Century businesses must also find ways to become available via mobile devices, Blogging, that is accessible only on the computer is not even enough.
The same report also says that video marketing will become more and more important:
“Text-based ©ontent will stick around, but for marketers hoping to survive on any social platform, it’s obvious what format they need to pursue.”
In short, social media has vastly changed the formerly traditional methods for marketing and conducting all business. Writers and other artists must wake up and smell the coffee. They too are businesses and they too must learn to market themselves. Self-publishing has offered writers alternative methods for distribution of their work, but self-publishing alone is not enough. Every person in business, including writers, must adjust to the markets within which they are competing. Learning to use social media effectively is a must for the 21st Century Writer.
©Jacki Kellum July 25, 2017