23 Feb How to Use Google Keyword Planner to Sell Your Art
Because of the Internet, it might seem that the task of selling art is easier now than ever before, but unless the artist learns how to harness social media and internet search–and particularly Google–that is not the case.
One of the greatest myths that we creatives would like to believe is that it is not really necessary to play the SEO Game, but allow me to remind you of how great that fantasy actually is. The Internet is beyond vast. It is a library that never ends, and trying to stand out in that great swirl of information is almost an impossible task. http://jackikellum.com/artists-must-learn-to-harness-google-to-help-sell-their-art/
The sophisticated Google Keyword tool can help an artist be found on the Internet and thereby, sell.
At this time, I am painting a lot of quick watercolor studies of flowers. To help increase awareness of my paintings, I blog about my paintings. For a couple of years, I have known that it is important to tag my blog posts, and I even thought that I knew the kinds of words that I should be using to tag my blogs about my paintings. Just to be sure, I just did a new Google Keyword Search, and I was surprised that I have not been tagging as well as I should be.
In this post, I’ll show you step-by-step, how to use Google Keyword Planner and how to tag my blog posts, Pinterest, Facebook, Fine Art America, etc.
After a second, you will be carried to the following screen:
Place your cursor where I have placed the red arrow, and type the word or term that you think would be a good tag.
I am painting flowers, and I typed in the words flower painting, and then, I clicked on the button that says Get Started.
A long list of possible tags or keywords was suggested. Naturally, I want the term that is most often searched. I see that the term “flower painting” is searched 10,000 t0 100,000 times monthly on Google.
Farther down the list, I see that the terms “paintings for sale,” “canvas art,” and “wall art” are searched as often as the term “flower painting.” My current paintings are not on canvas, and I can’t use that term, but I could also use the other two terms as tags.
Blogs have a place to enter tags. Separate the tag terms with commas.
Type your search keywords into the space provided, and place commas between terms. When you click on the word “Add,” the keywords are listed below the window.
You can continue to add more keywords or tags:
I see that the term “flower pot” is a good search term, but my current flower paintings are not in pots. I can’t use that term.
I also see that the term “contemporary art” is a good search term, and most of my flower paintings do have a contemporary look. I should use that term, too.
Whoa! the word “paint” is searched 100,000 to 1 million times each month. You can bet that I’ll add that word to my tags.
“art gallery” is another good search term, and I have an art gallery on my website. I’ll include that tag too.
How to Tag with Google Keywords on Fine Art America
The following image shows how I had tagged a recent painting before I did the previous investigation for the best Google Keywords:
Below, is how I adjusted my tags and description.
In addition, I have some of my paintings on Pinterest, and Pinterest has a place for Description. That would be a good place to add keywords. And while Twitter only allows a few words per post, the smartest planner would use words with strong search capacity. Facebook also provides a place to add a description. I plan to begin using Google Keywords on Facebook, too.
In summary, it only takes a few minutes to research the best keywords to associate with our paintings, and if we are taking the time to blog about our art or even to show it on Fine Art America, Facebook, Pinterest, etc., we should go one more step and help our works be seen.