29 Jan How to Harness Social Media to Gain Rank & Sales on Fine Art America
On January 1, 2018, Jacki Kellum Studios became a team. Jacki Kellum the artist still does the art, but she finally wised up and found other people to handle the business end of things. My new business partner began by setting up my paintings as a Shop on Fine Art America, and that has been one of the best things that have ever been done for my art. When we opened the Jacki Kellum shop at Fine Art America, I didn’t have an inkling that we would do as well as we have done. A week ago yesterday, Jacki Kellum Studios opened a Shop at Fine Art America, and in 1 week, our shop was viewed 6,464 times, and we have made 24 Sales — including the sale of 3 Original Paintings. But setting up on Fine Art America is not a Build-It-They-Will Come thing. I have had to do a lot of things on Social Media to draw people to the Jacki Kellum Art site at Fine Art America, but it has worked.
In this post, I’ll tell you some of the things that I have done to bring viewers to my paintings at Fine Art America
I am not only a painter. I also write, and because I had no clear plan for marketing my art, I quit painting for a while. During that time, I blogged every day, and I flooded the internet with images that had nothing to do with my art. I simply used pretty photographs that said something about the blog post. There are several problems with this thinking.
First, I should never have quit painting. I should have found some way to fight the blues, and I should have painted through them.
Second: Be sure that the internet knows exactly who and what you are marketing. Send clear messages.
I should never have sent the internet mixed messages about what my main marketing interest is. When you google Jacki Kellum now, far too many irrelative images pop up. I am not sure if I’ll ever stop that from happening, but I began by shutting down all of my blog sites except this one, and on this site, all of my blog posts will have to do with my objective now: to market my art. Therefore, my featured images will be my art. If I have one piece of advice for anyone starting the path toward a career in painting, it is to be sure that the internet knows exactly who and what you are.
Third: Use Twitter to Market Your Art
I have never intentionally used Twitter before this month. I have never understood how it worked. That was another mistake. When you have a shop on Fine Art America, they automatically Tweet your new products. That is when I realized how powerful Twitter actually is.
On the very first day that the Jacki Kellum Painting Shop opened on Fine Art America, my Twitter success looked like this:
For days, I didn’t know that anything was happening n Twitter, and I didn’t even look at my Twitter Analytics until the third day that the Jacki Kellum Art & Paintings Shop was Live on Fine Art Amerca.
After I realized that I was getting attention through Twitter, I began Tweeting, too, and I noticed that every time that I have some sort of connection through my social media to Fine Art America, I have a surge of views from one location either in California or New York. I am almost certain that Fine Art America does this to reward their sellers for what they are doing to promote their own art at Fine Art America.
Fourth Create Dynamic Visuals to Catch the Eyes of Internet Searchers
“Seeeing comes before words. The child looks and recognizes before it can speak.” Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development and writer of several books and papers on visual literacy, said, “…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.”
Allow me to share an experiment with you. I dare say that every American is familiar with the old Uncle Same Poster, with the Uncle pointing his finger, saying I Want You. That is an excellent example of how the use of an outstanding image has communicated volumes of information to millions–perhaps billions of people.
“Originally published as the cover for the July 6, 1916, issue of Leslie’s Weekly with the title “What Are You Doing for Preparedness?” this portrait of ‘Uncle Sam’ went on to become–according to its creator, James Montgomery Flagg–“the most famous poster in the world.” Over four million copies were printed between 1917 and 1918, as the United States entered World War I and began sending troops and matériel into war zones” – .http://www.loc.gov/exhibits/treasures/trm015.html
“As early as the late nineteenth century, advertisers, based on their collective experience, were convinced that illustrations sold goods.” – http://billiondollargraphics.com/infographics.html
Clearly, we are more drawn to the poster with Uncle Sam’s image on it than we are to the above poster without the image. The famous Uncle Sam poster was created 100 years ago, as propaganda to encourage people to enlist in the World War I effort. In no time, that poster became the most famous poster of all time, and its value is still recognized. If people, 100 years ago, responded better to images than to text, imagine how much greater the need for text is now–in the 21st Century–in a culture that is inundated with the dynamics of texting, multitasking, tweeting, Instagram, pinterest, and other hurried efforts to communicate.
“Studies have proven that graphics have immense influence over the audience’s perception of the subject matter and, by association, the presenter (the person, place, or thing most associated with the graphic) because of these neurological and evolutionary factors. The audience’s understanding of the presented material, opinion of the presented material and the presenter, and their emotional state are crucial factors in any decision they will make. Without a doubt, graphics greatly
influence an audience’s decisions. Whoever properly wields this intelligence has a powerful advantage over their competition.” http://billiondollargraphics.com/infographics.html
When I upload a painting to Fine Art America, I create all kinds of visuals, using Photoshop, and I post my graphics to Twitter, Instagram, and Pinterest. It is amazing how much more successful my Tweets with my graphics are than the tweets with the standardized graphics from Fine Art America. Some of the social media tweets for me, without any image at all, and those tweets are virtually ignored.
All-in-all, images must be helping me promote my art at Fine Art America. A week ago today, Jacki Kellum Studios opened a Shop at Fine Art America, and we have had a Banner Week. In 1 week, our shop was viewed 6,464 times, and we have made 24 Sales — including 3 Original Paintings.