I discovered an outstanding pdf that explains SEO or Search Engine Optimization, and how to increase one’s searchability in Google. The pdf is an official Google publication. Therefore, I feel that it should be the last word on how to be better seen via Google search: http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
The guide is a bit dense; therefore, I’ll summarize a few points that stuck out to me:
A blog post’s title is key to SEO.
Although Google has become bigger than life, it is important to remember that it is not a person and that you will get the best search results if you title your writing or your art in ways that machines understand. I am guilty of enjoying using arty titles, and when my titles are too obscure, I add a colon and an explanatory phrase. About a year ago, I titled a short poem Butterfly Breeze, and later, I entered it in a blog post with nothing more than that same and opaque title. Later, I realized that the title ” Butterfly Breeze” is a bit vague for Google to get its “head” around. Here is the poem:
by Jacki Kellum
Soft and silver, the delicate, gossamer-like lace swept into my room
Whispering a butterfly breeze.
Whiff of a lily followed along,
Crickets and whippoorwills sang me song,
And moon dust cradled my head.
©Jacki Kellum October 7, 2015
When I limited my reference to this poem as nothing more than “Butterfly Breeze,” I might have attracted searchers who were looking at the migration of the Monarch butterfly [if I was lucky], or I might have attracted some environmentalists who were searching for information about how pollution affects butterflies and other insects. But with that slippery title, I probably caught no butterflies at all. Over the course of a couple of years’ efforts to create a brand of my name, however, my blog post might have worked better with search engines if I had added something more after the poem’s title. I might have added the following words: “Jacki Kellum Poetry” or “Jacki Kellum Memoir” or “Jacki Kellum Memoir Poem.” Butterfly Breeze is all of the previous, and my attempt to be found by search engines would be best served if I had found a way to add all of the data as part of the title of my blog’s post.
The way that you tag your images is also of importance.
When we talk about tagging things in our posts, we are not talking about hanging a pretty and decorative label on it. Tags for online data are work-horses.
This shows the tags that I have most used today on this site. Since I have only begun blogging here today, the number of tags that I have used is still very small. Within a few months, I will have used thousands of tags to describe my blog posts to Google and to other Search Engines.
Important Note: You can also Tag the Images that You Insert Into Your Posts.
Before I Tagged the above Image
After I tagged the above image.
Immediately before you click to insert an image into your post, you have an opportunity to add some metadata. In the previous image, you see how someone else had tagged the image of the tag as nothing more than music and some numbers. Notice here that I titled the tag the way that it relates to why I am using this image in my posts [Hint: I am not writing about music in this post]
I don’t add a caption. The caption shows up on the post.
I added an alternate tag. This allows me another chance to catch the search engines.
Notice that I separate the words in the title and the alt text with underlines.
I admit it: I am an impulsive will-o-the-wisp. and I do not like to take the extra 15 seconds that it would require for me to fill in metadata for my images. Allow me to show you how simple that task actually is on a WordPress blog site:
Just before you click to insert your image, you see the following boxes:
Arrow 1. Title your tag with small letters and an underscore between each word i.e. increase_seo_google
Arrow 2. Write a description with important keywords: How to increase your Google SEO Search Engine Optimization Statistics. In order to find the very best keywords, do a Google keyword search.
Arrow 3. Provide an alternate title tag with small letters and an underscore between each word: how-to-increase-your-search-engine-optimization
Arrow 4. Write a description of the image. Again, use keywords.
This is just 2 simple ways that will definitely increase your SEO.
Remember: If it is worth saying – it is worth being read. Increasing your SEO is the way that people find you and read you
©Jacki Kellum August 9, 2016