Jacki Kellum

Juxtapositions: Read My Mind

Category: Blog

How Publishing in the 21st Century Has Changed – The Importance of Social Media – Why Blog? – What Is A Business Platform?

People with Messages Have Been Taking the Stage or a Platform for Hundreds of Years

Social Media is the Way that People’s Message Are Made Public in the 21st Century

Social Media is the Way that 21st Century Writers Build a Platform

I am an older gal and until recently, I did not know what people meant when they were saying that all businesses–including writers and artists–need a platform to survive in the 21st Century. I have learned what that means, and I thought  that you might be interested in what I have learned.

Very simply, a social media platform is the stage from which people, businesses, and ideas can be discovered on the Internet. It is a marketing tool.

“Traditional publishers are leaving more and more of the responsibility for marketing books to the aurthors themselves.” – Joel Friedlander

Nina Amir adds that blogging a book is a way for an author to build his platform. In other words, blogging is a way to become recognized as an authority in the book business; and it is a way to become noticed by agents and publishers. [I would add that blogging a book is a way to collect, organize, and begin to collate the material needed for that book, too.]

The Publishing Industry Has Changed in the 21st Century

“You have to become your own public relations representative and promotion and marketing director. You have to start your own publishing company….

“Nowadays, blogs constitute one of the best ways to build the coveted author’s platform. A blog read by thousands of people each month goes a long way toward impressing upon a publisher that you are a good publishing partner with a marketable idea. It also proves that you will be able to sell your independently published book.

“Many publishers now expect aspiring authors to have blogs and to blog often because this tool is so effective for creating successful books.” Nina Amir, How to Blog a Book, pgs. 4-5

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Joel Friedlander outlines reasons that writers should blog in the 21st Century.

“…blogging and book publishing–have changed!…

Where bloggers in earlier days were oftend treated the the illegitimate offspring of ‘real’ media, the attractions of blogging remain strong….

“But blogging continued to morph into new forms, incorporating multimedia, penetrating other social media platforms, and claiming a seat at the table. It’s common to see bloggers sitting on panels on broadcast news, and they are quoted everywhere.

“Blogs, in fact, are now the most trusted source of information for many consumers….

“…book publishing has continued to evolve toward a future of which no one is quite certain….

“…no group of people is better situated than bloggers RIGHT NOW to take advantage of the  historic movement to digital books and the exploding populatoin of self-publising.

“Soon, Internet marketing, an activity most bloggers learn about if they survive the first few years online, started to wake up to book publishing, too. Especially the speed and ease of digital publishing.

“And slowly, bloggers started using the content they had developed to publish real honest-to-goodness books, not just PDFs formatted to look good on screen…. Joel Friedlander | January 2015 | Foreword to How to Blog a Book by Nina Amir

According to the information that I found Here, Facebook is still considered to be the best Social Media resource for building a platform.

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facebook mobile

According to the previous report, 21st Century businesses must also find ways to become available via mobile devices, Blogging, that is accessible only on the computer is not even enough.

The same report also says that video marketing will become more and more important:

“Text-based ©ontent will stick around, but for marketers hoping to survive on any social platform, it’s obvious what format they need to pursue.”

In short, social media has vastly changed the formerly traditional methods for marketing and conducting all business. Writers and other artists must wake up and smell the coffee. They too are businesses and they too must learn to market themselves. Self-publishing has offered writers alternative methods for distribution of their work, but self-publishing alone is not enough. Every person in business, including writers, must adjust to the markets within which they are competing. Learning to use social media effectively is a must for the 21st Century Writer.

©Jacki Kellum July 25, 2017

Traditional

It’s Time for the Test – Submitting Work for Publication

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 Tomorrow Is October 1 – The Day that I Launch the Free Jacki Kellum Writing Class

It is also the day that I am submitting my first writing for publication.

About the Free Jacki Kellum Writing Class Blog to Memoir:

For several weeks, I have been saying that because I began seriously writing  on October 1, 2015, I decided to celebrate that anniversary by offering a free writing class for anyone who wants to participate.

I’ll run the free writing class through my blog site jackikellum.com Here
& through the site that I specifically created for the class: blogtomemoir.com. Here

Each day,  I’ll post the daily assignment by 8:00 a.m. Eastern Time USA. I believe that early morning is the best time to write and for that reason, your writing assignment will be ready for you first thing each day.

Why Blog to Memoir?

  1. When we write about the actual experiences of our lives, our writing is fresher, more alive, and more authentic. For that reason, excavating your memories is an invaluable exercise–a way to create vivid writing samples for any of your other writing.
  2. It is not necessary for you to actually blog your writing. You may simply check out the daily writing exercises and explore them on your own. Throughout the course, however, I’ll share several ways that blogging daily has improved both my writing and my outlook on life. I heartily recommend writing daily, and for several reasons, I am convinced that blogging is the best way to store your writing. Blogging regularly is also a good way to build your brand and to share your writing with others. Note: You do not have to make your blog public.
  3. Several people have successfully completed books by blogging the parts of their books one by one and then, by assembling the parts of the book at the end. This practice has been labeled Blog to Book. For the past year, I have been blogging my memoir [and several other books] one step at a time. Soon, I plan to assemble my memoir pieces together and to submit my own memoir book for publication. Hence: I Am Blogging to Memoir  Book

For the past year, I have blogged something almost daily. I have written several first drafts, and now, it is time to take my first test. Tomorrow, on October 1, I am submitting a section of my own memoir for publication. As I said before, October 1, 2016, is a very big day. It is the day that I am launching my free writing class through which I’ll share what I have learned about writing. It is also the day that I’ll test myself by daring to submit something for publication.

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Writing is simple for me. I love to talk, and when I write, I simply talk. Submitting my writing for publication is something different. When I submit what I have written to a panel of official judges, I am giving those judges the permission to say that what I have written is not good enough. I am allowing this band of impartial readers to say, “You are not a writer. You are simply playing at writing.” I am giving other people the opportunity to either approve me or to reject me. For me, this is scary business, but I have passed all of the steps leading up to the next one. It is time.

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It is time for me to step out of the pool of pretenders and to begin swimming toward the shore.

Tomorrow, I am submitting my first piece for publication. I am daring to take the test. This time next year, I’ll whistle for everyone else to joing me, “Come on out. The water is fine.”

©Jacki Kellum September 30, 2016

Test

Maybe You’ll Still Be Successful – Even Without Marketing & SEO – But Don’t Count On That!

Being Successful with Any Kind of Online Business Requires More Than Magical Thinking!

Maybe you’ll still be successful online–even without marketing & SEO–but don’t count on that! 

  1. You Need a Real Marketing Plan. 
  2. You Need to Increase Your SEO.
  3. You Need to Be Found Online.

Let’s talk about some practical approaches to building an online presence.

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Many would say that creating a website would be one of the first steps toward building an online presence, but my blog sites have been  better tools for me.  I venture to say that this would be true for most writers or for people who are verbal. I am also a painter, and I have tried simple online galleries, but I have another need to talk about ideas and my feelings and my projects. The more important thing, as far as marketing goes, is that other people seem to want to listen.

For a couple of years, I had several free WordPress blogs, but I feel that I have outgrown the free blog option, but for a long time, my free WordPress blogs worked great for me

godaddyNow, GoDaddy is hosting some full WordPress.org sites for me, and they have a .com address. In my opinion, this approach offers me the best of two worlds–I have both websites and blogs. This site is one of the sites that GoDaddy is hosting.

Regardless of how you do this, however, an online home–a place where people can find you–is essential to marketing online–even if you are only marketing yourself.

 

If you are trying to increase your SEO or your Search Engine Optimization, or if you simply want to be found on the Internet, you must become serious about marketing yourself. Millions–probably Billions–want that same thing. The people who win the race will be the people who learn how to effectively sell themselves online.

Now, this may sound confusing, but I believe that maintaining an active blog is still very important for marketing yourself. That’s right–even if you have a regular website, I still believe that blogging regularly–even a couple of times per day–is essential for being found online.

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How Blogging Helps Increase Your SEO

I began blogging 2.5 years ago. At that time, my intention was to create an online gallery for peddling my paintings, and somewhere I had read that I needed to attract attention to my site. I researched various types of blogs, and I elected to launch a WordPress blog.

At that time, I knew that many people would be interested in free tutorials for Photoshop and for Adobe Illustrator, and to draw people to my site, I initially created many tutorials for the Adobe products. From the earliest date, however, I also began to blog about something else that I felt I knew a little bit about. For my first graduate degree in English, I wrote about William Blake, and at some time past, I did feel passionate about the Romantic ideals and about how the experienced and emotionally bankrupt adult of the world had stripped life of its emotion, energy, intuitiveness, and imagination.

It had been a long time since I had written that thesis, but I began to write posts about the loss of imagination and the Waste Land that resulted from the loss of feeling. Unlike the Adobe tutorials, these posts required that I actually write, and that was something that I had not done for quite some time. I was stunned by the number of readers that I attracted through those earliest posts.

I attribute the fact that anyone read those earliest posts to Google. Somewhere, I had read that I needed to tag my posts and that by tagging, I would draw viewers. Like a child in elementary school, I did as I was told, and it worked. Strangers began to find my blog site. But I began to realize that my cart and my horse were totally confused. Although I did use the Adobe products myself and although at one time, I had studied William Blake, that was not what I was trying to sell 2.5 years ago. For a while, I simply quit blogging, but the Adobe tutorials continued to draw viewers.

In October of 2015, I decided to return to my writing, and I plunged into writing, as a form of expression. It was as though a cork had been released. If you look at the following graph, you can see that in October of 2015, I posted wrote many articles and because I had learned how to tag my posts and because Google had already found me, people read my creative writing, too.

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I continued to write in November, but shortly after that, I became ill and did not write much again until May. In July, I decided to move forward with a project that I had begun before I became ill, and that project was the Mine Your Memories Writing Event.

At some time during the fall of 2015 or during early winter of 2016, I began responding to the WordPress Daily Prompt, and because of that effort, my writing improved, I attracted a relatively large number of readers, and I also attracted several followers. And again, some of my success was because of Google–and some of it was because of the WordPress Groupies. Any way that you look at it, blogging has been an invaluable asset for me in increasing my SEO–even for elevating my page rank.

Sharing Images Online Is A Way to Market Yourself

As I said before, blogging is a great tool for drawing attention to yourself.  Because your blog is a great place to share images online, your blog becomes an even greater resource for building an online presence. Today, I began blogging on a new combination blog and website that is also hosted via GoDaddy. That site will be very helpful for people who are serious about being found online. Today, I posted the following articles about how to find and use images and how those images will hep increase your Search Engine Optimization:

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How to Find & Save Google Images Here

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Dangerous Myths Regarding Google Images – How to Be Sure That Your Images Are Free to Use Here

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Pixabay Is An Outstanding Resource for Finding Free & Copyright-Free Images Here

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The Creative Commons Is the Best Kept Secret Secret for Finding Free & Copyright-Free Images, Music, Clip Art, & Videos Here

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The Uncle Sam Poster “I Want You” is Proof of the Power of Images Here

For now, this is all that I’ll say about the importance of marketing yourself online, but allow me to repeat my original position by saying that marketing yourself is essential for people who are struggling to have their books, or the art, or the writing, or their videos, or the music found online. Maybe you can succeed in the 21st-Century without increasing your SEO, but I honestly doubt that you will. The economy is not good, and more and more people are launching Internet businesses. The competition is overwhelming. Increasing your Search Engine Optimization is vital for people who hope to rise to the top.

©Jacki Kellum August 10, 2016

Maybe

 

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