23 Feb Artists Must Learn to Harness Google to Help Sell Their Art
One of the greatest myths that we creatives would like to believe is that it is not really necessary to play the SEO Game, but allow me to remind you of how great that myth actually is. The Internet is beyond vast. It is a library that never ends, and trying to stand out in that great swirl of information is almost an impossible task.
Apparently, Google no longer publishes the exact number of searches it receives daily, but I have read credible articles saying that the number is in the trillions.
STACY LIBERATORE FOR DAILYMAIL.COM, June 27, 2016, Here
What happens in an internet second:
54,907 Google searches,
125,406 YouTube video views
2,501,018 emails sent
729 photos to Instagram
2,177 calls made via Skype
20,000 people on Facebook and five more open an account in one second
About 46.1% of the world is online, which is about 3.4 billion people
In 1998, Google was only serving 10,000 search queries each day, and that number has already greatly increased, and it is expected to reach staggering heights. But I believe that everyone knows that the Internet is truly World WIDE. We as artists must also accept the fact that we are no different than anyone else doing business in the 21st century. If we want to sell, we must market, and if we want to market, we must get Google’s attention.
The sophisticated Google Keyword tool can help you increase your STATS.
It might often seem that Google is out to “get” us or that if we want to be seen on the Gooogle search pages, we need to fool everyone–including Google. That could not be farther from the truth. Just think about it: It is in Google’s best interest that WE are found on the Internet–via their Search Engine, and because of that fact, Google has provided tools to help our sites become better searched. I performed the following search example in 2015, but the process is still the same.
I’ll take you through the Google Keyword process step by step
- Click on the Keyword Planner link. The Free Google Keyword Planner can be found Here.
2. In the Search Window, beneath the word Option, enter the word or word phrase for which you want to see Google’s search statistics. I entered Depression Era
The chart tells me 2 important things. If I hover over the last tab, I’ll see that during the month of September 2015, the phrase Depression Era was searched 1900 times. That is not good. I also saw that the interest in the Depression Era has been steadily waning over the past year–with only a bit of an increase in September.
3. I decided to try another search term and just entered the word “Depression.”
Kaboom! That word was searched 5,601,850 times. I thought that I had reached mecca–until I did a bit more investigation and discovered that Google was talking about an emotional illness, and I was talking about a period in history. Be certain that you and Google are talking about the same thing.
4. I then entered the word the 1920s and saw that 5,400 had searched that term in September, and I also saw that the interest in that topic is declining. That makes sense. the 1920s Depression era is a time of nostalgia for people who are fairly old now, and that generation is not as active on the Internet as younger generations are.
5. I entered the word the 1950s and saw that 33,100 had searched the 1950s in September. That also makes sense. Now, the baby boomers are the ones getting older and more nostalgic, and the baby boomers are quite active on the Internet.
6. This presents a bit of a conundrum for me. I am writing a Memoir that will reflect the tales of my 1950s childhood, and I am also relating tales from my parents’ 1920s childhood. In addition, I’ll be adding snippets from my great aunt’s memoir, and she was a child in the 1890s. The word that is a common denominator for these areas is the word Memoir.
7. I searched the word Memoir and saw that 60,500 people had searched that term in September of 2015 and that the trend is rising.
This tells me that Memoir is still of interest to people. It also tells me to include the word Memoir every place that I can, when I am blogging. That will help Google find me when I write.
It Is Essential to Tag Your Posts
If you are blogging on WordPress, there is a place to add tags. That is where you should write all of the topics that Google might like that relate to your post of the day. The way that you tag is the way that you use metadata. If you create YouTube videos, there are similar places to tag your videos.
This past week in my Memoir Writing Class, one of the students asked if all of this tagging and seeking to establish an online presence is important. The reality is that it is. I hate taking the time to tag my posts, and I have not done that for the past several weeks. As I write this post, I am making a commitment to tag my posts and to play the online search game. I suggest that you do the same.